- 1961 -
The French Revolution
Back in 1961, in a small village in Burgundy, France, Pierre Verdun joined forces with his friend Robert Comte to develop a culinary brainwave.Together they came up with the first food preparation machine featuring a blade on the bottom of a pot that could chop, grind, shred and knead.
- 1963 –
The launch of Robot Coupe
A patent quickly followed, and the ‘Robot Coupe’ processor was launched in 1963, aimed at professional chefs. These machines are still used today in commercial kitchens across the globe.
- 1971 -
A woman’s work
This revolutionary and innovative machine saved hours of prep work and quickly became an international success. Robert Comte’s wife felt a tad envious. She asked if he could produce a smaller, domestic version for her kitchen. Robert Comte duly obliged and on 1st March, 1971, the first compact domestic food processor was born and christened ‘Magimix’.
All Magimix food processors are still handmade in a French factory in the former mining centre of Montceau-les-Mines, 70 miles southwest of Dijon. The accessories (blades, discs, etc) are all made in Sabatier stainless-steel and are made in Thiers, the French heart of knife-making.
Magimix has always boasted an industrial-grade, direct-drive induction motor, the type that automatically adjusts its power to the task in hand and is guaranteed for a somewhat staggering 30 years.
With design rooted in fully commercial products, Magimix food processors enable the home cook to accomplish professional results quickly, easily and quietly. Magimix food processors combine tradition and technology perfectly.
- 1974 -
The UK invasion
Magimix was the first food processor to appear on the British market brought over by John Burgess and has continued to be a market leader ever since.
- 1980 -
Takeover
In 1980, the French Groupe Hameur took over the two brands – Magimix & Robot Coupe, and remains the sole owner of the company, with more than 150 employees and an international brand presence.
- 1984 -
Mixing it up
Magimix created their first egg whisk to fit inside the food processor bowl.
- 1988 -
New bowls please
Magimix created 3 different bowl sizes that enable multiple food preparations and increase efficiency, making the brand even more popular. The company also launched 3 sizes of food processor – the 3200, the 4200 and 5200.
- 1994 -
Good things come in small(er) packages
‘Le Compact’ range launches which reduces the footprint of Magimix Food Processors by 25%.
- 1998 -
Squeezing the market
Magimix launches its first juicer, Le Duo. Combining Magimix’s passion and know-how, focuses on delivering healthy and nutritious juices, milks and smoothies everyday with ease.
- 2009 -
The future is clear
The first see-through toaster was designed and launched by Magimix. It is called the Vision Toaster. It achieves iconic status when Nigella Lawson chooses to feature it in her cookery programme, ‘At my Table’ in 2017 and is still one of our best sellers.
- 2013 -
Quiet please
The Magimix Food Processor received its first Quiet Mark accreditation – the independent global certification programme associated with the UK Noise Abatement Society charitable foundation – making Magimix appliances some of the quietest on the market. Our certified products now include all of our Food Processors, Blenders, and Juicers.
- 2015 -
A new revolution
Magimix launches its first cooking food processor, the Cook Expert which incorporates the functions of 14 different appliances with a metal cooking bowl and a 5200XL food processor attachment.
Today, the Magimix range includes a wide range of appliances, from blenders, ice-cream makers, toasters, juicers, their award-winning multi-cooker, The Cook Expert.*Not available in the South Africa Market*
Magimix has been an eco-friendly company since the very beginning, respecting its original mission statement of designing and making simple, efficient and long lasting products.
OUR RANGE
ACCESSORIES
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